Fusion of culture and tourism

Fresh sailing

Guifeng mountain scenic spot of Hubei Jiaotou

All new cultural tourism brand and cultural and creative products officially released

Cultural confidence enables brand innovation and leads industrial development with cultural and tourism integration. On August 26, Hubei Jiaotou Guifeng Mountain Scenic Spot all-new cultural tourism brand and cultural and creative products conference was held, and the site officially released Guishan travel, Guishan House, Guishan Son, Guishan guest all-new cultural tourism brand and a number of Guishan son series cultural and creative products.

At the conference site, the guests addressed the conference and unveiled the new cultural tourism brand of Guifeng Mountain. Macheng Municipal Government, Huanggang Municipal Development and Reform Commission, relevant departments of Hubei Investment Group, Guifeng Mountain Scenic Area Management Office and Liangzi Lake District government leaders and guests, the leadership of Hubei Investment Dabie Mountain Company and the leaders of the relevant departments of Macheng City attended the conference! More than 200 people from 12 travel agencies such as Hubei Leyou CTS and Three People Travel, 15 news media such as Hubei TV Station, Wuhan TV Station, China Communications Broadcasting and tourists witnessed the release of all new cultural tourism brands and cultural and creative products.

At the press conference, in the form of "immersive interactive situational drama", a pioneering cultural tourism hot spot, through the live interaction of grandfather and grandson's visit to Guifeng Mountain, combined with the introduction and explanation of four cultural tourism recommendation officials and wonderful performances such as dance and runway show, the cultural connotation and brand story of Guishan Travel, Guishan Residence, Guishan Boy and Guishan Kequan Cultural Tourism brand were vividly explained to the guests and tourists. Tell the deep, tell the new, tell the living, tell the Guifeng mountain story, spread the sound of Hubei Exchange cultural tourism with heart, emotion, and force, and use the power of art to boost the cultural tourism consumption.

In recent years, Hubei Investment Dabie-Shan Company has taken the opportunity to create a national 5A scenic spot, focused on 5A standards, industrial layout and product improvement, and created a complete tourism industry chain, actively seized policies and opportunities for tourism development, and constantly promoted the deep integration of cultural and tourism based on the famous "Guifeng Mountain cuckoo". Promote "culture + tourism + business" diversified consumption scenes from "like" to "phenomenon", from individual cases to integration, and constantly shape the trend-leading high grade, explore new products that break the cross-border circle, activate the big market of cultural tourism, and shape the new momentum of high-quality development of cultural tourism, and the brand awareness and influence of "new Guifeng Mountain is fun in all seasons" are rising. The release of the new cultural tourism brand and cultural and creative products will further deepen the integration of cultural tourism and related industries in Guifeng Mountain Scenic Spot, create differentiated consumption scenarios by leveraging "culture + tourism", constantly broaden the new track of dynamic consumption, transform the most distinctive and attractive cultural tourism resource advantages into a strong driving force for the development of the cultural tourism industry, and strive to build a carrier for the development of the whole chain cultural tourism industry. Let cultural tourism become a new engine to promote local economic development.

This activity is sponsored by Hubei Investment Dabie Mountain Investment and Development Co., LTD., Macheng Guifeng Mountain Tourism Management Co., LTD., Hubei Chudao International Travel Service Co., LTD., Hubei Chudao Cultural Training Co., LTD. Macheng Culture and Tourism Bureau, Macheng City Media Center, Macheng City Commerce Bureau, Macheng City Guifeng Mountain Scenic Area Management Office, Macheng City Tourism Association, Macheng City e-commerce Association, Macheng network red live e-commerce base.