Among the green mountains and clear waters of Guifeng Mountain, bright red Party flags flutter in the wind one after another. The scenic area adheres to leading high-quality development with high-quality Party building, transforming the "soft power" of Party building into the "hard support" for development. It precisely exerts efforts around "improving management standards, enhancing facilities, increasing marketing efficiency, and upgrading experiences", successfully opening up a new path for business growth and infusing this red land with vigorous vitality.
Strengthening the foundation to build a strong fortress, the quality of service has been greatly enhanced
The vanguard leads the strong team. Party members and key personnel take the lead in optimizing the human resources system and scientifically determining positions to enhance efficiency. We innovatively carried out integrated online and offline training, incorporated Party spirit education into our daily work, and forged a team of elite service personnel.
Party members set an example to provide excellent services. The Party branch meticulously builds and dynamically updates the standard library for front-line services, with Party members taking the lead in practicing it and becoming service benchmarks. Under a sound incentive mechanism, Party member role models have led to a high enthusiasm for service among all staff. The Party member task force (service quality, marketing operation, and smart system) focuses on the difficulties to ensure the efficient implementation of the service improvement plan.
The connection between the Party and the people warms the rear. The Party organization has thoughtfully addressed problems such as employees' "day reading", significantly improved the accommodation environment, and effectively enhanced a sense of belonging and team stability, providing a solid backing for tourists to enjoy high-quality services.
Red empowerment nurtures new opportunities, and there are many highlights in marketing and lead generation
Red study Tours & youth economy ignite a new engine for growth
Immersive red experience. The Party member research team delved deeply into the red genes and ecological resources, and promptly launched the "Red Mini-Classroom" study tour courses and distinctive parent-child programs. Innovatively creating the "Red Expansion Training Camp", military Experience Zone and Red Culture Festival, it has attracted a large number of study Tours and family tourists, becoming a strong growth point for the scenic area's revenue.
A trendy spot for young people to visit. Closely following the pulse of youth social interaction, the Party organization has spared no effort to incubate new popular business forms such as "Xuri Coffee" and "Sunset Tavern". These Spaces, which are both stylish and interesting, have become "living advertisements" voluntarily spread by young tourists, significantly enhancing the reputation and appeal of the scenic area among the younger generation.
Precision marketing & all-domain collaboration open up a new situation for lead generation
Product innovation expands the market. The Party member marketing vanguard team accurately targets the customer group (such as nearby summer retreat visitors), and vigorously promotes secondary consumption projects such as cable cars and outdoor adventures. Carefully designed "one-day Tour" and "Dawn over Dabie Mountains" and other red-themed premium routes that connect the highlights of Macheng (such as Chengma Club, Thousand-mu Lotus Pond, Dongyuan Ancient Village, Xiaogan Township Cultural Park, etc.) have effectively promoted the internal circulation of regional tourist flow.
External connections and internal expansion gather popularity. Party members took the initiative to act, actively connecting with travel agencies, enterprises and communities in Wuhan and its surrounding areas, successfully launching summer vacation packages and striving to open direct buses. Strengthen the coordination of business forms within scenic spots, pilot a unified reservation mechanism, and precisely meet the needs of tourists.
Strong traffic diversion through brand activities. The Party member activity planning team, focusing on the core customer groups of families (parent-child), youth (social), and enterprises (team-building), innovatively creates a brand activity matrix of "theme + scene + monetization". Events such as the successfully held Guifeng Mountain Music Carnival have perfectly achieved the goal of "attracting visitors to the scenic area and boosting consumption".
Overcoming difficulties to strengthen guarantees, the smart experience is upgraded again
Acceleration of key projects. A special task force of Party members was established to fully ensure the high-quality and timely completion of key projects such as the renovation of the second-phase walking path, the safe operation of the cable car, the upgrade of the smart system (smart ticketing, electronic tour guide, intelligent security), the optimization of the parking lot, and the ecological public toilet.
Meticulous operation and maintenance ensure security. The responsibility zones of Party members cover key facilities such as ropeways and footpaths. They take the lead in implementing regular safety inspections and preventive maintenance to ensure that tourists can enjoy their trips safely and without worries.
Optimize the experience for greater comfort. Party members take the lead in continuously optimizing the layout and maintenance of signboards and rest facilities. Based on scientific research, systematically optimize the matching degree between tourists' movement routes and service facilities, significantly enhancing the overall comfort and satisfaction of the tour.
Guifeng Mountain Scenic Area is marching forward with an enterprising attitude of "taking the exam in Beijing", allowing the Party flag to fly high on the front line of business operation and efficiency creation! We continue to strengthen the core leading role of the Party organization in fostering emerging business forms (such as red study Tours and youth social activities) and building brand activities, and deeply explore its huge potential as a core growth point. In the future, Guifeng Mountain Scenic Area will continue to take Party building as the sail and business operation as the boat, brave the wind and waves, and strive to write a brand-new chapter of high-quality and sustainable development! We sincerely invite you to visit Guifeng Mountain to experience the red charm, enjoy the smart services and share the joy of mountains and waters!
Benefits of Guifeng Mountain Scenic Area
Now, veterans and their accompanying military dependents are exempt from the entrance ticket to the scenic area and the shuttle bus ticket
Event Time: August 1st - 3rd
When you purchase a one-way cable car in the scenic area, you will be given a free return trip
Event period: August 1st - December 31st
